Real Estate Marketing Plan

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One of the major factors that drive sales in a real estate market is a solid real estate marketing plan. No matter if you are a seasoned pro or a first-time seller, having a good marketing plan that covers all angles and helps you get in front of the right buyers is essential. Selling a home can sometimes prove to be difficult especially if you’re in a buyer’s market. To achieve success, you need to have the following key points in mind while devising a marketing plan:

PRICING YOUR HOME

Setting the right price for your home is the first step in getting it sold at a realistic price that caters to the current market conditions.

ATTRACT THE BUYER

A buyer will only get a superficial experience during his visit, and it is best to highlight the features of your home that are more likely to interest him. A new paint job, neat and well-organized rooms and good lighting are some small steps that can go a long way in convincing the buyer to make his move.

SIGNAGE

A professionally done yard sign along with a brochure box is a great marketing tool especially for potential buyers in the local area that are driving around. These are not expensive but can be effective.

REAL ESTATE INTERNET PRESENCE

Online property websites are not be missed while and should be a major part of your marketing efforts. Given how much technology has been adopted in recent years, it would be foolish not to have a substantial presence on the internet. Most property websites will host your listing for free and get you in front of hundreds of targeted buyers within no time. You can also use online advertising tools to get laser targeted leads for your home.

NEWSPAPER ADVERTISING

In some areas, newspaper advertising is still a widely used resource for advertising of properties. In fact, it can prove to have even better results that online ads in some cases. Therefore, this is not to be ignored or sidelined.

OPEN HOUSES

Create an open house schedule for public and real estate agents. Public open houses usually attract a large crowd especially if timed right. Similarly, an open house for just the agents can help convince them to show your house to their pre-qualified buyers.

Photography

Hiring a professional photographer who takes crisp, wide-angle photos that showcase the best areas of your home can be a big plus. Be sure to make this a part of your marketing campaign.

Virtual 360° Tour

A virtual tour is a great way to showcase your house to potential buyers by allowing them to view it 24 hours a day 7 days a week at their own convenience. They can look into any area of your home that they want multiple times which is usually not possible in physical tours. Get this done by a professional.

Multiple Listing Service

Having your property enlisted in a Multiple Listing Service database brings it in front for a multitude of buyers looking for properties in a particular area. Make the best use of this by writing a detailed description of your home with the help of your listing agent.

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